Hum. Check out using a credit card or bank account with. 30, 16–28. In Study 2, we investigated the change of the Chinese NFU by examining Chinese baby names. Posited antecedents of consumers' need for uniqueness may suggest distal antecedents in a theory of consumption as an extension of self. Children’s first names: an empirical study of social taste. Zeng, R., and Greenfield, P. M. (2015). Psychol. Uniqueness definition, the quality of being unlike anything else of its kind or of being solitary in type or characteristics: Owing to its physical and behavioral uniqueness, the osprey is … Fitting in or standing out: trends in American parents’ choices for children’s names, 1880–2007. It currently publishes more than 6,000 new publications a year, has offices in around fifty countries, and employs more than 5,500 people worldwide. To build a sample of baby names in China, we collaborated with the Chinese Public Security Department which records all newborn baby names. Received: 08 August 2017; Accepted: 03 April 2018;Published: 08 May 2018. FIGURE 2. Thus, such need for uniqueness may be constrained by the need for social assimilation (Brewer, 2012). The NFU refers to “a positive striving for differentness relative to other people” (Snyder and Fromkin, 1977, p. 518). You’ll need to really think about this question and answer it in a way that gives the hiring manager the info they need in a well-phrased and eloquent way. We fill this research gap in the current study. 37, 99–116. Mark. The number listed in the dictionary for each character represents its frequency of usage per 1,000,000 characters. J. Sociol. Psychol. Specifically, girls’ names were more unique than boys’ names (β = -0.22, t = –5.72, p < 0.001), and on average, longer names were more likely to include high-frequency (“less unique”) characters (β = 0.19, t = 4.67, p < 0.001). (2013). In the current study, we reveal that another individualistic trait and value, NFU, has also been rising in China. 28, 67–82. As a personality trait, the revealed rise in the NFU is consistent with our prior finding that narcissism has been growing in China (Cai et al., 2011), given that the NFU has been linked to both narcissism (Emmons, 1984) and psychological entitlement (Campbell et al., 2004). The second set of studies have focused on the change of psychology mirrored in cultural products such as Ngram books. Explaining innovative behaviour: uniqueness-seeking and sensation-seeking. Relatedly, marketing campaigns that appeal to the NFU might become more effective, particularly in attracting young Chinese consumers. The Ethics Committee of the Institute of Psychology, Chinese Academy of Sciences provided approval for the study. The need to be unique may be related to the need to be creative. Regardless, the change in name character frequency holds for both boys and girls in China. Res. Science 344, 603–660. A re-examination of service standardization versus customization from the consumer’s perspective. 90, 624–639. Share with your hiring manager not only what makes you unique, but how you used that uniqueness in a positive, constructive way. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. “Uniqueness seeking,” in Handbook of Positive Psychology, eds C. R. Snyder and S. J. Lopez (New York, NY: Oxford University Press), 395–410. Psychol. A sociocultural approach to narcissism: the case of modern China. Unprecedented economic growth and social transformation have led to substantial changes in Chinese people’s psychology. Mark. Nevertheless, we acknowledge that important social events have the potential to produce a pronounced effect on cultural practice and even human psychology. First, the rising NFU reflected in names provides direct evidence for cohort difference. In Study 2, we examined names of babies born in successive years over the past five decades. For example, Triandis (1995) has identified 60 attributes that may be associated with an individualistic or collectivistic culture. Birth year was significantly correlated with name character frequency at the individual level (r = -0.19, N = 598, p < 0.001) and the average name character frequency per year (r = -0.49, N = 60, p < 0.001). Soc. Controlling for these two covariates, the effect of birth year remained significant (β = -0.15, t = -3.65, p < 0.001). Psychol. Soc. Nevertheless, a direct cross-temporal examination of this issue is still lacking. In both studies, the researchers speculated that socio-cultural changes may have led to an increasing NFU among today’s Chinese. doi: 10.1037/a0029728, Kinias, Z., Kim, H. S., Hafenbrack, A. C., and Lee, J. J. Physical objects as a vehicle of cultural transmission: maintaining harmony and uniqueness through colored geometric patterns. In the last 30 years, tattoo body art has become increasingly prominent the Northern American population with an estimated 20 million adults with tattoos. doi: 10.1177/0956797617700622, Simmers, C. S., Parker, R. S., and Schaefer, A. D. (2014)). Dev. In Study 2, we sampled the names of Chinese newborn babies over the last five decades and found that parents have been increasingly likely to use unique characters to name their children. J. Pers. In the past decades, however, due to rapid and massive socioeconomic development, Chinese culture and people’s psychology have undergone profound changes. For instance, one study reported that the Cultural Revolution influenced naming practices in Beijing and surrounding areas (Obukhova et al., 2014). 1, 19–25. Studies of independence and conformity: I. Sci. For example, while some studies have examined self-reported individualism directly and found a rising individualism in China (Ralston et al., 1999; Taras et al., 2012), other studies have examined the change of specific self-reported values and found a number of individualism-related values such as autonomy have become increasingly popular in China (Yang, 1996; Xu and Hamamura, 2014).
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